It’s no big secret that crooks and scam artists make their living on the internet preying on unsuspecting people. They kneel down, crouch, and pounce when the time is right. Taking advantage of an opportunity over an innocent victim. Is buying diamonds online safe? Yes, in fact, buying diamonds online can be safer than buying from retail stores if you arm yourself with knowledge and know how to avoid the scams. Below are our 5 tips to help you when buying diamonds online. (and avoid getting scammed!)
Buying Diamonds Online
Tip 1: Check Their Credentials
The internet has thousands of diamond retailers selling diamonds. Some specialize in earrings, some rings, and some others just sell diamonds. There are companies that specialize in the full spectrum of diamonds. Some of these businesses are highly respected and some are not. You need to do your homework on the company you’re buying from. It doesn’t matter if it’s an online retailer or a store-front retailer, you can avoid getting scammed by seeing if they’re a reputable company.
Go to Their Website:
Look for more than one form of communication. In most cases, if you scroll to the bottom of the page, contact information about the website can be found there. See if there’s an email address, phone numbers, instant messenger, and a toll-free number for a customer service department and can you talk to a real person?
Go to online forums, message boards, and rating sites to read other customer experiences with this particular business.
Check their public profile and see if they’re a member of a jewelry board where standards have to be met.
Go the Better Business Bureau’s website and check their BBB rating.
Tip 2: Don’t Buy From Marketplace Websites
Avoid the market websites that sell sneakers, 10w-30w motor oil, a new monitor for your computer, and a diamond ring all in your shopping cart. If you do this? You’ll definitely be getting scammed in some by form or other. It may be real, however, it will be considerably more expensive and may not come from they said it did.
Tip 3: Educate Yourself on Diamond Quality
One of the best ways to see a scam and not get ripped off is to see it coming. The oldest scam in the book is selling a low-quality diamond for the price of a high-quality diamond. Do yourself a favor and learn about the 4C’s for diamond quality. By doing this you’ll be asking the questions and the jeweler won’t try to scam you.
A reputable jeweler will work with you and guide you through the process of selecting a diamond in your price range. You can ask questions like, what color grade is this diamond, can you tell me if there are any flaws, and where does this diamond fall on the master stone? If you get educated on these questions, you won’t get scammed.
Tip 4: Customer Service
A company that wants to scam you will not a customer service department, they only have one goal in mind? That’s to take your money and run. A reputable jeweler will have a customer service department and should be able to answer any questions before you buy anything. Some will even have 24/7/365 service personnel available to assist you. Some will not have a full working customer service department, however, they do provide a quality service and answer your phone calls or emails. Check the BBB rating.
Tip 5: Know the Company Policies
Get familiar with their re-sizing, return, shipping, and up-grading policies. Don’t make the mistake and wait until you’ve already made the purchase and can’t get your cash back. Make sure you know the shipping procedure if you need to send your diamond ring in for repairs. Read the fine print. That’s where they hide the bomb.
Educating yourself on these tips and learning more about diamonds will help you not to get scammed.